#PLSCHALLENGE / FRENCH RED CROSS
\ENGLISH\ "DO YOU KNOW THESE MOVES ?" is a sentence you might hear on a dance floor but never in front of a person who needs first aid.
Yet when you think about it, the recovery position (LSP) is nothing but a choreographed dance among many others. We should teach it to as many young people as possible using the most perfectly adapted platform for it:
TikTok, the temple of the dance challenge.
Short explanations of the naming : PLS is the French acronym for Lateral Security Position and it's also an expression young French people use to say when someone is tired, in a bad shape or mood.
Yet when you think about it, the recovery position (LSP) is nothing but a choreographed dance among many others. We should teach it to as many young people as possible using the most perfectly adapted platform for it:
TikTok, the temple of the dance challenge.
Short explanations of the naming : PLS is the French acronym for Lateral Security Position and it's also an expression young French people use to say when someone is tired, in a bad shape or mood.
/FRENCH/ "DO YOU KNOW THESE MOVES ?" est une phrase que l'on peut entendre sur un dancefloor mais jamais devant une personne en situation d'urgence.
Pourtant quand on y pense la PLS n'est rien d'autre qu'une chorégraphie parmi tant d'autres. Autant l'enseigner au plus grand nombre de jeunes grâce à la plateforme parfaitement adaptée pour ça : TikTok, le temple du challenge de danse.
1 Bronze New York Festivals Awards
1 Gold Effie Award
1 Shortlist One Show
1 Shortlist Le Club des DA
1 Shortlist OneShow Catégorie Social Media
1 Shortlist Eurobest Catégorie Media
1 Gold Grand Prix Stratégies Digital
2 Silver Grand Stratégies Digital
2 Silver Grand Prix Stratégies de l'Engagement
1 Silver Grand Prix Stratégies du Brand Content
1 Silver Grand Prix Stratégies du Brand Content
1 Gold Effie Award
1 Shortlist One Show
1 Shortlist Le Club des DA
1 Shortlist OneShow Catégorie Social Media
1 Shortlist Eurobest Catégorie Media
1 Gold Grand Prix Stratégies Digital
2 Silver Grand Stratégies Digital
2 Silver Grand Prix Stratégies de l'Engagement
1 Silver Grand Prix Stratégies du Brand Content
1 Silver Grand Prix Stratégies du Brand Content
Moves for Saturday night fever but not only...
Des danses pour la fièvre du samedi soir mais pas que...
Agency: Kewl
Creative director: Guillaume Aubert
Art director: Sergio Alves
DOP: Albert Oziouls Toulouse
Creative director: Guillaume Aubert
Art director: Sergio Alves
DOP: Albert Oziouls Toulouse
